Academic paper included in post-graduate course, Duke University MBA Decision Science 491
An analysis of the proliferation of ecolabels and recommendations to consolidate environmental labels under a ‘Super-label’ framework to enable better product disclosures and consumer decision-making
Author(s): R.Palany, Prof. Robert T Clemens, April 2010
WPP Atticus Awards and Journal is an annual open competition across WPP Group’s global network companies. The awards recognise the best in original published thinking on issues and trends shaping business, industry and society.